E-Mail Marketing Basics

Snail mail was the miracle of the twentieth century. Email is the miracle of the twenty-first century. 

The first thing most people learn when they sit in front of a computer is how to send and receive email. Email marketing depends on... well... email. When the CAN SPAM ACT was enacted, many email marketers simply folded thier tents and slipped away into the night. Others began to search for ways to use the act to their advantage... those were the smart ones. 

Effective email marketing is a science or maybe it's an art form. In either case, the CAN SPAM ACT certainly didn't harm email marketers and it could be that it was actually an unexpected benefit. It's the knowing how that matters, so read on...